Taking your business online can seems to be a daunting task especially, if you are new to it and not aware about the online market and dynamics which effect the business and your target audience. Running a business successfully online is different from your conventional way of doing business and in order to be good at it there are certain things which you should know about. The genesis of online business starts with a well-established online presence and that means having a perfectly designed website ranking high on Google.
In this blog we will try and summarize the things that you need to consider before getting your website designed for your business. We will try to touch upon every point which you need to consider before getting your business online.
If you are planning to get your website developed, there are a few things that you need to keep in mind before you begin. Creating a website is an essential step for any business or organization, and it is crucial to ensure that it is done correctly.
A good business person knows the business goals and objective and knows what to expect from its resources, in this case the website.
Before you begin developing your website, it is essential to understand your business needs and what do you expect from the website. Do you want your website to raise enquiries for your business or its motive is just to provide relevant information about your business to your potential customers. Does it need to have a payment gateway system so that your customer can directly buy from your website without interacting with you or do you need to lead generation system so that your customer gets in touch with you before buying your products or services. You should have a clear idea of what you want your website to achieve, who your target audience is, and what your budget is. Once you have a clear understanding of your business needs, you can start planning your website development accordingly with your website designing agency.
Once you are clear about your business needs and what you expect from the website, its time to decide on what platform you want your website to be developed. For those who are not well informed about websites and websites platform, imagine this as a car manufacturing company where every company has certain advantages and disadvantages. It depends upon your requirement and your budget whether you want to buy Hyundai, Honda or Mercedes. Choosing the right platform is crucial when it comes to website development. There are various platforms available, such as WordPress, Shopify, Wix, and more. Each platform has its own set of features, benefits, and limitations. You need to choose a platform that aligns with your business needs and goals. You can also opt for a customised platform solution so that you can have all the features as per your need and desire.
The next step for you is to decide on your website design and its functionality. There are 2 effective ways for this stage. First one, if you have hired a professional website designing agency you can ask talk to these experts about your website target audience, what you expect from your website and how do you want your website to look and based on the inputs these professionals will provide you a wireframe or design structure. The second way is to share the links of website which you think closely resembles with your business requirement and your design expectations and based on these websites, your website designing agency can design the prototype for you. The design and layout of your website play a significant role in attracting and retaining visitors. You need to choose a design and layout that is visually appealing, easy to navigate, and aligns with your brand identity.
In today’s digital world it is important to reach your customer first and what could be a better option than smart phones. As per the research more than 90% of internet traffic comes from smart phones, therefore it is crucial to have a website that is responsive and mobile-friendly. A responsive website adjusts its layout and design based on the device used to access it. This ensures that your website looks great on any device and provides a seamless user experience no matter on which device its being browsed.
To understand SEO imagine this scenario, you have invested heavily in constructing and decorating a showroom in some part of the city. The showroom looks stunning, your product looks stunning and your sales pitch looks stunning but there is just one small problem. No one in the city knows where your show room is located, what are you selling and why they should visit you and not your competitors. It’s no biggy to realise that if this happens all your effort, time and money would go to waste no matter how big and beautiful your showroom is. This is what happens when you get a new website designed and developed for your business but do not optimise if for Search Engines (SEO). SEO is a way of telling search engines i.e Google, your online showroom address, the products you are selling and why the customers looking for that particular product on Google should visit your website and not your competitors website. Search engine optimization (SEO) is crucial when it comes to website development it increase your visibility and attract more visitors.
Once you have completed all the above stages you need to finalise the name of your website like google.com, amazon.com, Netflix.com. You can choose any name for your company until and unless it’s not taken. To buy a domain name you can visit www.hostinger.com or www.godaddy.com
While selecting your domain name there are certain good practice that you should follow such as your domain name should be short and easy to remember. Try to select a domain name which is not more than 15 characters. Avoid using special characters in domain name. Keep it simple and easy to spell. A domain name is a recurring expense and generally do not cost more than $15 annually.
Web hosting and SSL is a crucial aspect of website development. It is the process of making your website accessible to the world wide web while making is secure. There are various web hosting and SSL providers available, and you need to choose a provider that offers reliable and secure web hosting and SSL services. To understand web hosting and SSL the best analogy which we can give you is, imagine you getting a house constructed for yourself. Now once this house is constructed you need to get it registered on your name so that the govt and other people get to know that you are the owner of the house. The registration of the house is equivalent to the domain name of your website. The land on which your house stands is equivalent to the web hosting on which your website stands or in internet words the space on which your website is hosted. Once this is done you also need to put security features such as lock and anti-theft mechanism to secure your house this lock or anti-theft mechanism is equivalent to SSL which secures your website from threats of viruses and bugs.
Content strategy is majorly a part of your Search Engine Optimisation (SEO). Content is the backbone of any website. In order to ensure that your website ranks higher on search engine you need to develop a content strategy that aligns with your business goals and target audience. Your content should be informative, engaging, and relevant to your visitors. Once Google realises your content is strong and credible it will start ranking your page on the Google Search Engine.
Before you launch your website, it is essential to test it thoroughly to ensure that everything works as expected. This includes testing the design, functionality, content, and more. Nothing is more embarrassing and frustrating when you have put all the effort and money into getting your website designed but it doesn’t function the way you want.
Once you have tested your website, it is time to launch it. You need to ensure that everything is in place, such as domain registration, web hosting, and more.
You must have heard the phrase now and then that “Data is the new oil” or “Data is power” and rightly so. With the right kind of data and user behaviour you can make informed decisions well in advance. The most important source of your website data and analytics is Google Analytics. Once your website is developed ask your website designing agency to install the Google analytics code on your website. With Google analytics in place you can easily track your website performance, historically as well as in real time. Google Analytics can tell you a lot of information about your customers and their behaviour on your website. It can easily tell you how many users are coming to your website, what is the geographical location of these users, for how long they are on your website, what is the loading speed of your website etc.
Maintaining your website is an ongoing process that involves updating content, fixing bugs, and ensuring website security. You need to have a maintenance plan in place to keep your website up-to-date and smooth functioning.
Getting your website developed is an important step for any business or organization. It is crucial to understand your business needs, choose the right platform, select a domain name, and ensure website security. You also need to focus on design and layout, develop a content strategy, optimize your website for search engines, and make it mobile-friendly. Finally, launching your website is just the beginning, and you need to have a maintenance plan in place to keep it up-to-date and functioning smoothly.
FAQs related to website designing and development
Why is website security important?
Website security is crucial to protect your website from potential threats and attacks, such as malware, phishing, and hacking.
How do I choose the right platform for my website?
You need to choose a platform that aligns with your business needs and goals. Consider factors such as features, benefits, and limitations before making a decision. In order to understand what platform suits you best consult with your website designing agency
What is a responsive website?
A responsive website adjusts its layout and design based on the device used to access it, ensuring that it looks great on any device and provides a seamless user experience.
How often should I update my website content?
You should update your website content regularly to keep it fresh and relevant to your visitors. This can be done weekly, monthly, or quarterly depending on your content strategy.
Can I maintain my website on my own?
Yes, you can maintain your website on your own. However, it is recommended to have a maintenance plan in place with your website designing agency.
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